Serious Cycling is a premier cycling brand located in Southern California. Founded in 2009, our mission is to grow the love of cycling. Our daily work in the local community has safely put thousands of riders on bikes and produced a race club competing at every level of the sport on the road, mountain, gravel and velodrome. We’re passionate about all types of bikes so you’ll find a curated variety of products to meet nearly every need and every budget. Visit us at our full-service bike shops, which we affectionately refer to as Club Houses.