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Sportful Ride!Club apparel has arrived. 

New Arrivals

Buy On-Line, Pick-Up in Store FREE!

mountain bikes

Mountain Bikes

Hits the trails

Mans rides in Serious Team kit.

Accessories, Parts and Nutrition

Clothing and Apparel

Clothing & Apparel

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Components & Parts

Components & Parts

Browse parts

Accessories & Gear

Accessories & Gear

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Nutrition & Hydration

Nutrition & Hydration

Let's get fueled

In-Store Service and Repair

Repair and Service

Bike Fitting


Top Staff Picks

Featured staff picks

Our staff have hand picked our favorite bikes, gear and accessories that are must have Spring essentials.

Ride Club

Join the Ride! Club

The Ride! Club is at the heart of Serious Cycling’s mission. As a member you'll get access to exclusive deals, club events and 24-hr turn around service.