Voted #1 2021 Bicycle Shop in Los Angeles
by Daily News, People’s Choice Award
Schmolke
Ride away on The Light Ones
Hand Crafted Carbon Fiber products, custom made for you.
Want more from your Ride?
Join the Ride! Club.
Anyone can join. As a member of our Ride! Club enjoy exclusive discounts, deals, attend club meetings, events and special kits and clothing. Help spread the love of cycling and enjoy the road.
Buy Online, Pick-Up in Store FREE!
Accessories, Parts and Nutrition
Clothing & Apparel
Components & Parts
Accessories & Gear
Nutrition & Hydration
In-Store Service and Repair
Featured staff picks
Our staff have hand picked our favorite bikes, gear and accessories that are must have Spring essentials.
Join the Ride! Club
The Ride! Club is at the heart of Serious Cycling's mission. As a member you'll get access to exclusive deals, club events and 24-hr turn around service.
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