Voted LA’s #1 Bike Shop

Serious Cycling is a premier cycling brand located in Southern California. Founded in 2009, our mission is to grow the love of cycling. Our daily work in the local community has safely put thousands of riders on bikes and produced a race club competing at every level of the sport on the road, mountain, gravel and velodrome. We’re passionate about all types of bikes so you’ll find a curated variety of products to meet nearly every need and every budget. Visit us at our full-service bike shops, which we affectionately refer to as Club Houses.

Professional Bike Services

Bike Repair

Bike Fitting

Bike Rentals

The Club!

Cycling is more fun with friends! Our Club members love riding road, mountain, gravel and track, and many of our members also race as a team. Whether you’re a new rider looking for a friendly group or a competitive athlete working to level up, we have an approachable and encouraging community for you.

The mission of Serious Cycling is to grow the love of cycling!

Shop Bikes | Free In-Store Pickup

Road Bikes

Mountain Bikes

Electric Bikes

Commuter Bikes

Shop Gear | Free Shipping on Orders $50+

Cycling Apparel

Cycling Equipment

Bike Components