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About Us

Voted LA’s #1 Bike Shop

Family Owned & Operated

Serious Cycling is a premier cycling brand located in Southern California. Founded in 2009, our mission is to grow the love of cycling. Our daily work in the local community has safely put thousands of riders on bikes and produced a race club competing at every level of the sport on the road, mountain, gravel, and velodrome. We’re passionate about all types of bikes so you’ll find a curated variety of products to meet nearly every need and every budget. Visit us at our full-service bike shops, which we affectionately refer to as Club Houses.

Have a Question?

Come by either of our locations and meet us in person! We can't wait to help you find just what you're looking for. Have a question before you come in? Call us or send us a message.


We’re always looking for exceptional people to join our team! If you’re interested in starting a career with LA’s best bike shop, please apply today.